Privacy Policy

1. Information We Collect

We collect information to operate our website, fulfill orders, and provide support. This includes:

• Contact information: name, email address, shipping/billing address, phone number.
• Order and payment details: purchased items, transaction totals, payment method, and status. Payments are processed by third-party processors (e.g., PayPal, Stripe); we do not store full card numbers.
• Device and usage data: IP address, browser type, device identifiers, pages visited, referring/exit pages, timestamps, approximate location, and interactions (e.g., clicks, scrolls).
• Cookies and similar technologies: cookies, pixels, and local storage that help the site function, analyze performance, and support marketing.
• Communications: messages you send to customer support and any feedback or survey responses.
• Fraud prevention signals: IP reputation, failed login/checkout attempts, and similar indicators to protect our services.
• User-generated content you provide (e.g., reviews or questions).

2. How We Use Your Information

• Provide the website, process orders, and deliver products.
• Communicate with you about orders, support requests, and service updates.
• Personalize content and remember your preferences.
• Analyze site performance and improve our products and experience.
• Prevent fraud, secure our services, and enforce policies.
• Market our products, including showing relevant offers (subject to your choices).
• Comply with legal obligations and tax/reporting requirements.

3. Legal Bases (EEA/UK)

Where GDPR/UK GDPR applies, we rely on:

• Contract: to fulfill orders and provide requested services.
• Legitimate interests: to secure and improve our services and market similar products (balanced with your rights).
• Consent: for certain cookies/marketing where required. You can withdraw consent at any time via Cookie Preferences.
• Legal obligation: to meet recordkeeping, tax, and compliance duties.

4. Cookies & Similar Technologies

We use:

• Strictly necessary cookies: site core functions (security, cart, navigation). Always on.
• Performance/analytics cookies: to understand traffic and improve the site.
• Advertising/targeting cookies: to deliver relevant ads and measure campaigns.

Manage your choices at any time using Cookie Preferences or your browser settings. Blocking some cookies may affect site functionality.

5. How We Share Information

We do not sell personal information. We may share with:

• Payment processors (e.g., PayPal, Stripe) to process transactions.
• Shipping and logistics partners (e.g., USPS, UPS, DHL) to deliver orders.
• Analytics and measurement providers (e.g., Google Analytics) to evaluate performance.
• Advertising partners (e.g., Google Ads, Meta) to show relevant offers subject to your choices.
• Customer communications and support tools (e.g., email service providers).
• Fraud prevention and security vendors.
• Professional advisors and authorities when required by law or to protect rights and safety.
• Business transfers: in connection with a merger, acquisition, or asset sale.

6. Retention

• Order records: generally kept for up to 7 years for tax and accounting.
• Support communications: typically 3 years after last interaction.
• Marketing data: until you opt out or withdraw consent, or after a reasonable inactivity period.
• Cookies: persist based on their type and purpose (see Cookie Preferences for current durations).

7. Security

We use technical and organizational measures designed to protect personal information, including encryption in transit (HTTPS), access controls, and regular review of practices. No method of transmission or storage is completely secure; please use strong, unique passwords and keep your devices updated.

8. Your Rights & Choices

Your rights depend on your location. Subject to applicable law, you may have the right to:

• Access and receive a copy of your personal information.
• Correct inaccurate or incomplete information.
• Delete your information.
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent where processing is based on consent.
• Data portability.

California (CPRA): you may also request to know categories/specific pieces of information collected, request deletion, correct information, and opt out of “sharing” for cross-context behavioral advertising. We honor Global Privacy Control (GPC) signals where applicable.

To submit a request, email [email protected] with “Privacy Request” in the subject, or use the Cookie Preferences to manage advertising cookies.

You can opt out of targeted advertising via industry tools: DAA, DAAC, EDAA.

9. International Transfers

We operate in the United States and may transfer information to providers in other countries. Where required, we use appropriate safeguards (e.g., EU Standard Contractual Clauses) for cross-border transfers.

10. Children’s Privacy

Our services are not directed to children under 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child provided information, contact us and we will take appropriate steps to delete it.

11. Do Not Track & Global Privacy Control

Some browsers send a “Do Not Track” signal; we currently do not respond to DNT. We do recognize Global Privacy Control (GPC) signals as an opt-out from “sale”/“sharing” where legally required.

12. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will post the updated version with a new effective date. Material changes will be highlighted for a reasonable period.

13. Contact Us

We may ask you to verify your identity before fulfilling your request.